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Home / Digital Marketing / Online Reputation Management
Last updated: 2 October 2026
What people find when they search your business name shapes whether they contact you. We monitor reviews and mentions, help you respond professionally, encourage genuine reviews from real clients, strengthen the search results you control, and escalate content that breaches platform policies or the law. We do not write fake reviews or promise removal of genuine criticism.
Online reputation is mostly built from three things: your Google Business Profile and its reviews, the pages that appear when someone searches your business name, and how you respond when something goes wrong. Each can be managed ethically.
Genuine reviews come from asking real clients at the right moment, through a simple link. Google’s policies prohibit fake reviews, incentivised reviews and selectively asking only happy customers. In India, fake or misleading reviews can also be treated as an unfair trade practice under the Consumer Protection Act, 2019, and the BIS standard IS 19000:2022 sets out principles for online consumer reviews.
Negative reviews are best answered calmly and factually. Content that violates a platform’s policies, such as spam, conflicts of interest or personal attacks, can be reported through the platform. Content that may be defamatory is reviewed by an independent advocate, who advises on notices or other remedies.
Prepared by Expertvuw’s digital marketing team in line with platform policies, the Consumer Protection Act, 2019 and IS 19000:2022. Last updated: 27 September 2026.
Genuine clients only; no fake or paid reviews
No incentivised or selectively solicited reviews
Misleading reviews can be an unfair trade practice
IS 19000:2022 on online consumer reviews
Only for content that breaches policy or law
Assessed by an independent advocate
A strong reputation online is built on real client experiences and professional responses, not on hiding criticism.
No fake reviews, review gating or paid removal schemes.
Replies that address the issue without escalating it.
Policy reports to platforms and legal review where content may be unlawful.
Related services.
Stronger branded search results.
Handling public comments and messages.
For defamatory or infringing content.
For copied content about your business.
Search results, reviews and mentions are reviewed.
Issues are ranked by visibility and impact.
Response guidelines and templates are agreed.
A simple process for requesting reviews from real clients.
Policy-violating content is reported; legal concerns go to an advocate.
Ongoing monitoring with monthly reporting.
What continues each month:
New reviews and mentions flagged promptly.
Replies drafted for your approval.
Steady flow of genuine client reviews.
Rating trends and branded search results tracked.
Share your query and our team will reply during business hours.
Only if they breach the platform’s policies or the law. Genuine negative reviews cannot and should not be removed; a professional reply is usually the best response.
No. Reviews must come from real clients. Fake reviews breach platform policies and can breach consumer law.
An independent advocate reviews the content and advises on a notice or other legal remedies.
Ask every client at the right moment with a simple link. We help set up the process.
It depends on the starting point. Steady genuine reviews and good responses usually show a visible change over a few months.
ACS – Director, Expertvuw Management Pvt Ltd
Digital marketing work is handled by Expertvuw’s digital marketing team. We do not promise specific rankings, traffic, leads or sales: results depend on your market, budget, offer and the platforms’ own systems. Campaigns follow applicable Indian law, including consumer protection, advertising standards and data protection rules.