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Social Media Management – Expertvuw
Digital Marketing · Social Media

Social Media Management for Businesses

Last updated: 2 October 2026

Regular, relevant posts keep your business visible to clients, referrers and prospective hires. We plan and manage your social media on the platforms that suit your audience, usually LinkedIn, Instagram, Facebook and YouTube, with a monthly content calendar, designed posts, community replies and a simple monthly report.

Overview

How social media works for a business

Social media works best when a business picks the platforms its audience actually uses and posts consistently. B2B and professional firms usually see the most value from LinkedIn. Consumer-facing businesses often focus on Instagram, Facebook and YouTube.

Good social content is a mix: useful explainers, updates about your work, team and culture posts, and occasional promotional posts. Replies to comments and messages matter as much as the posts themselves.

Promotional content must be accurate and not misleading under the Consumer Protection Act, 2019. Where influencers or paid endorsements are used, the material connection must be disclosed as required by the Central Consumer Protection Authority’s endorsement guidelines and the ASCI code. Posts are approved by you before they go live.

Prepared by Expertvuw’s digital marketing team in line with platform policies, the ASCI code and consumer protection rules. Last updated: 27 September 2026.

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What This Service Covers

What the service covers

1

Platform selection and profile optimisation

2

Monthly content calendar

3

Post design, captions and short videos

4

Replies to comments and messages during agreed hours

5

Paid social campaigns, if required

Key facts at a glance

Platforms

LinkedIn, Instagram, Facebook, YouTube as suitable

Planning

Monthly calendar approved in advance

Approval

Every post approved by you

Endorsements

Disclosures as per CCPA guidelines and ASCI code

Account ownership

Your business

Reporting

Monthly reach, engagement and enquiries

What's Included

How we manage social media

Consistency and relevance matter more than volume.

Right platforms

Effort goes where your audience is.

Planned in advance

A calendar agreed each month, not last-minute posting.

Brand-safe

Posts reviewed against your brand guide and advertising rules.

Inputs & Process

Related services

Related services.

LinkedIn Marketing

Focused B2B and thought-leadership work.

Brand Design

Templates and visual identity for social posts.

Content Marketing

Articles to share on social channels.

Reputation Management

Handling reviews and public feedback.

Documents Required

Documents we need from you

Brand inputs

Access

Our Process

How the process works

1

Audit

Current profiles, content and competitors are reviewed.

2

Plan

Platforms, content themes and posting frequency are agreed.

3

Calendar

A monthly calendar is prepared and approved.

4

Create

Posts, captions and videos are produced.

5

Publish and engage

Posts are scheduled and comments and messages are handled.

6

Report

A monthly report with learnings for the next month.

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Ongoing Management

Ongoing management

What continues each month:

New calendar

Next month's content planned and approved.

Engagement

Comments and messages answered during agreed hours.

Paid boosts

Selected posts promoted if budget allows.

Review

Performance reviewed and the mix adjusted.

Get in Touch

Share your query and our team will reply during business hours.






    FAQs

    Frequently Asked Questions

    Which platforms should my business be on?

    It depends on your audience. B2B and professional firms usually focus on LinkedIn; consumer businesses often use Instagram, Facebook and YouTube.

    It depends on the platform and your budget. Consistent posting a few times a week works for most businesses.

    Yes. Every post is approved by you.

    Yes, as a separate service with the ad budget paid directly to the platform.

    Yes. Paid or material connections must be clearly disclosed under the CCPA’s endorsement guidelines and the ASCI code.

    About Expertvuw

    Who handles your marketing

    CS Chetna Shoor, Company Secretary and Director, Expertvuw

    CS Chetna Shoor

    ACS – Director, Expertvuw Management Pvt Ltd

    Digital marketing work is handled by Expertvuw’s digital marketing team. We do not promise specific rankings, traffic, leads or sales: results depend on your market, budget, offer and the platforms’ own systems. Campaigns follow applicable Indian law, including consumer protection, advertising standards and data protection rules.

    Expertvuw Management Pvt Ltd