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Home / Digital Marketing / Digital Marketing Strategy & Plan
Last updated: 2 October 2026
Before spending on ads, SEO or social media, you need a plan: who you are trying to reach, what they search for, which channels are worth the budget, and how you will measure results. We build a written digital marketing plan for your business, with channel priorities, a content calendar, budgets and the numbers to track.
A strategy answers four questions: who your customers are, where they look for providers like you, what you want them to do, and how much you can spend to get that result. Without those answers, marketing spend tends to spread across too many channels with no way to tell what works.
For service businesses, including professional firms, consultants, B2B companies and regulated businesses, the plan usually combines search (SEO and Google Ads), a well-structured website, useful content, and one or two social channels such as LinkedIn. Email is used to stay in touch with enquiries and clients who have given consent.
The output is a written plan that your team or ours can execute: channel priorities, messaging, a 90-day action plan, a content calendar, budget allocation and the metrics that will be reviewed each month.
Prepared by Expertvuw’s digital marketing team using your business inputs and publicly available market data. Last updated: 27 September 2026.
Written digital marketing plan
First 90 days in detail, 12-month outline
SEO, Google Ads, content, social media, email
Google Analytics and Search Console set-up
Monthly performance review against KPIs
By your team or ours
A plan keeps budget focused on the few channels most likely to reach your customers, and makes results measurable.
Priorities come from search demand, competitor activity and your own data.
The plan fits the budget you have, not an ideal one.
Each activity has a metric, so you can see what is working.
Services that put the plan into action.
Organic visibility in Google search.
Paid search campaigns.
Articles, guides and landing pages.
B2B reach and thought leadership.
We understand your services, customers, goals and budget.
Website, search presence, ads and social accounts are reviewed.
Keyword demand and competitor activity are analysed.
Channel priorities, messaging and budget split are set.
A 90-day plan, content calendar and KPIs are prepared.
We present the plan and agree who executes each part.
How the plan is used:
Your team or ours starts on the 90-day actions.
Analytics and conversion tracking are set up.
Results are reviewed against KPIs each month.
The plan is adjusted based on what is working.
Share your query and our team will reply during business hours.
Usually two to three weeks, depending on how quickly access and inputs are shared.
No. The plan is built around your budget. With a smaller budget, it focuses on fewer channels.
Yes. The plan is written so your team can follow it. We can also execute some or all of it.
No. Results depend on your market, offer, budget and platform algorithms. We set measurable goals and report honestly against them.
Yes. Messaging is kept within applicable advertising rules and professional restrictions that apply to your business.
ACS – Director, Expertvuw Management Pvt Ltd
Digital marketing work is handled by Expertvuw’s digital marketing team. We do not promise specific rankings, traffic, leads or sales: results depend on your market, budget, offer and the platforms’ own systems. Campaigns follow applicable Indian law, including consumer protection, advertising standards and data protection rules.