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Home / Digital Marketing / Brand Identity Design
Last updated: 2 October 2026
A consistent brand makes a business easier to recognise and trust. We design logos and visual identities for businesses, from the logo and colour palette to typography, templates and a short brand guide. Before you finalise, we run a trademark search, and the rights in the final design are assigned to you in writing.
Brand identity is the set of visual elements that make your business recognisable: the logo, colours, typefaces, imagery style and the way these are used on your website, social media, stationery and documents. A short brand guide keeps them consistent as more people create material for the business.
Two legal points are often missed. First, a new name or logo should be checked against existing trademarks before it is finalised, to reduce the risk of objection or conflict later. Second, copyright in a logo belongs to its creator unless it is assigned. Under sections 18 and 19 of the Copyright Act, 1957, an assignment must be in writing, so the final design should come with a signed assignment to your business.
Once the identity is final, you can apply for trademark registration to protect the name and logo.
Prepared by Expertvuw’s digital marketing team; trademark and copyright points based on the Trade Marks Act, 1999 and the Copyright Act, 1957. Last updated: 27 September 2026.
Logo, palette, typography, templates, guide
Vector (SVG, PDF) and web formats (PNG)
Search before the logo is finalised
Written assignment to your business (ss.18–19)
Separate application after the design is final
Final files and rights belong to you
A logo that looks good but cannot be protected or used consistently creates problems later.
Concepts start from your business, customers and competitors.
A trademark search reduces the chance of conflict.
A written assignment gives your business clear ownership of the design.
Related services.
Protect your brand name and logo.
A website built around your new brand.
Consistent branding on social channels.
A plan for how the brand reaches customers.
We understand your business, audience and preferences.
Competitor brands and category styles are reviewed.
Logo concepts are presented with reasoning.
The chosen direction is refined based on your feedback.
A search is run before the logo is finalised.
Final files, templates, brand guide and copyright assignment.
Next steps once the brand is final:
Apply to register the name and logo.
Update website, social media, signage and documents.
Share the brand guide with everyone creating material.
Revisit the guide as the business grows.
Share your query and our team will reply during business hours.
Usually two to three distinct concepts, followed by refinements of the chosen one.
Your business, through a written copyright assignment delivered with the final files.
Yes, a search is run before finalising. Filing the trademark application is a separate service.
Vector files (SVG and PDF) for print and scaling, and PNG files for web and social media.
Yes. A refresh keeps recognisable elements while modernising the design.
ACS – Director, Expertvuw Management Pvt Ltd
Digital marketing work is handled by Expertvuw’s digital marketing team. We do not promise specific rankings, traffic, leads or sales: results depend on your market, budget, offer and the platforms’ own systems. Campaigns follow applicable Indian law, including consumer protection, advertising standards and data protection rules.