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Home / Digital Marketing / Email Marketing
Last updated: 2 October 2026
Email lets you stay in touch with clients and enquiries who have chosen to hear from you: compliance reminders, updates on rule changes, newsletters and follow-ups. We set up the email platform and sender authentication, build templates and automated sequences, and run campaigns to consent-based lists. We do not use purchased lists.
Email works when people expect and value what you send. For service businesses that usually means timely, practical updates, such as upcoming deadlines, changes in rules or useful guides, rather than frequent sales messages.
Deliverability depends on technical set-up. Major mailbox providers such as Gmail and Yahoo require bulk senders to authenticate their domain with SPF, DKIM and DMARC, to offer one-click unsubscribe, and to keep spam complaint rates low. Emails sent without this set-up are more likely to land in spam.
Collecting and using email addresses also has legal implications. Under the Digital Personal Data Protection Act, 2023, personal data should be processed on the basis of clear consent or another lawful ground, with a way to withdraw consent. That is why we build lists from your own enquiries, clients and sign-up forms, and never from purchased data.
Prepared by Expertvuw’s digital marketing team in line with mailbox provider requirements and the DPDP Act, 2023. Last updated: 27 September 2026.
Consent-based; no purchased data
SPF, DKIM and DMARC
One-click, in every marketing email
Digital Personal Data Protection Act, 2023
Welcome and follow-up sequences
Opens, clicks, replies and unsubscribes
A smaller list of people who want your emails is worth more than a large list that marks you as spam.
Domain authentication and list hygiene before the first send.
Emails built around what your clients need to know.
Clear sign-up, easy unsubscribe and records of consent.
Related services.
Articles and guides to share by email.
Sign-up forms and landing pages.
Where email fits in your plan.
A privacy policy covering email data.
Current lists, consent records and past emails are reviewed.
Platform, domain authentication and sign-up forms are configured.
Invalid and unconsented contacts are removed.
Newsletter and campaign templates are designed.
Welcome and follow-up sequences are built.
Campaigns are sent and results reported.
What continues each month:
Regular newsletter on an agreed schedule.
Bounces and inactive contacts cleaned.
Sequences reviewed and improved.
Opens, clicks, replies and unsubscribes tracked.
Share your query and our team will reply during business hours.
We do not use purchased lists. They harm deliverability and raise data protection concerns.
Common reasons are missing SPF, DKIM or DMARC, sending to old or purchased lists, and high complaint rates.
Often enough to stay useful, typically once or twice a month for a newsletter, plus timely updates when something important changes.
We recommend a platform based on your list size, budget and CRM. Common options include Mailchimp, Brevo and Zoho Campaigns.
Yes. Email addresses are personal data. Consent, purpose limitation and the right to withdraw consent should be built into your process.
ACS – Director, Expertvuw Management Pvt Ltd
Digital marketing work is handled by Expertvuw’s digital marketing team. We do not promise specific rankings, traffic, leads or sales: results depend on your market, budget, offer and the platforms’ own systems. Campaigns follow applicable Indian law, including consumer protection, advertising standards and data protection rules.