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Google Ads Management – Expertvuw
Digital Marketing · Paid Search

Google Ads Management for Lead Generation

Last updated: 2 October 2026

Google Ads puts your business in front of people who are searching for your service right now. Good results depend on choosing the right keywords, writing relevant ads, sending clicks to a focused landing page, and tracking which clicks turn into enquiries. We set up and manage campaigns in an account you own, with the ad budget paid directly to Google.

Overview

How Google Ads campaigns are managed

Google Ads is an auction. Your ad appears based on your bid and the quality and relevance of your ad and landing page. Relevance is what keeps costs under control: tightly grouped keywords, ads that match the search, and a landing page that answers it.

For service businesses, search campaigns are usually the starting point, because they reach people actively looking for a service. Negative keywords stop spend on irrelevant searches. Conversion tracking records form submissions, calls and WhatsApp clicks, so bidding can focus on what produces enquiries.

Ads must comply with Google’s advertising policies. Some categories, such as financial services, require additional advertiser verification, and claims in ads must be accurate under consumer protection and advertising rules. The account is created in your name, and you keep full access.

Prepared by Expertvuw’s digital marketing team in line with Google Ads policies. Last updated: 27 September 2026.

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What This Service Covers

What the service covers

1

Account and campaign structure

2

Keyword research and negative keyword lists

3

Ad copy and extensions

4

Landing page recommendations

5

Conversion tracking for forms, calls and WhatsApp

Key facts at a glance

Campaign types

Search first; Performance Max where suitable

Ad budget

Paid directly to Google by you

Account ownership

Your business

Tracking

Google Ads conversions and Google Analytics

Policies

Google Ads policies and advertiser verification

Reporting

Monthly, with cost per enquiry

What's Included

How we manage campaigns

The aim is enquiries at a cost that makes sense for your business, not clicks.

Tracking first

Conversion tracking is set up before any budget is spent.

Tight control

Keyword grouping and negatives reduce wasted spend.

Your account

You own the account and data, and can see every change.

Inputs & Process

Related services

Related services.

SEO Services

Organic visibility alongside paid search.

Website Development

Landing pages that convert.

Marketing Strategy

Budget and channel planning.

LinkedIn Marketing

Paid and organic B2B reach.

Documents Required

Documents we need from you

Business inputs

Access

Our Process

How the process works

1

Brief

We understand your services, locations, budget and goals.

2

Research

Keyword demand and competitor ads are reviewed.

3

Tracking set-up

Conversion tracking is configured and tested.

4

Campaign build

Campaigns, ad groups, ads and extensions are created.

5

Launch

Campaigns go live with close monitoring in the first weeks.

6

Optimise

Bids, keywords and ads are refined based on results.

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Ongoing Management

Ongoing management

What happens each month:

Search term review

Irrelevant searches are added as negatives.

Ad testing

New ad variations are tested against current ones.

Budget pacing

Spend is kept within your monthly budget.

Reporting

Cost, enquiries and cost per enquiry are reported.

Get in Touch

Share your query and our team will reply during business hours.






    FAQs

    Frequently Asked Questions

    What budget do I need?

    It depends on competition and locations. We recommend a budget after reviewing keyword costs for your services.

    You pay Google directly for ad spend. Our management fee is separate.

    No. We set up tracking and optimise for enquiries, and report honestly on results.

    Yes. The account is in your business name, with full admin access for you.

    Yes. Some categories require advertiser verification under Google’s policies, and ad claims must follow applicable advertising and professional rules.

    About Expertvuw

    Who handles your marketing

    CS Chetna Shoor, Company Secretary and Director, Expertvuw

    CS Chetna Shoor

    ACS – Director, Expertvuw Management Pvt Ltd

    Digital marketing work is handled by Expertvuw’s digital marketing team. We do not promise specific rankings, traffic, leads or sales: results depend on your market, budget, offer and the platforms’ own systems. Campaigns follow applicable Indian law, including consumer protection, advertising standards and data protection rules.

    Expertvuw Management Pvt Ltd