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Home / Digital Marketing / Google Ads Management
Last updated: 2 October 2026
Google Ads puts your business in front of people who are searching for your service right now. Good results depend on choosing the right keywords, writing relevant ads, sending clicks to a focused landing page, and tracking which clicks turn into enquiries. We set up and manage campaigns in an account you own, with the ad budget paid directly to Google.
Google Ads is an auction. Your ad appears based on your bid and the quality and relevance of your ad and landing page. Relevance is what keeps costs under control: tightly grouped keywords, ads that match the search, and a landing page that answers it.
For service businesses, search campaigns are usually the starting point, because they reach people actively looking for a service. Negative keywords stop spend on irrelevant searches. Conversion tracking records form submissions, calls and WhatsApp clicks, so bidding can focus on what produces enquiries.
Ads must comply with Google’s advertising policies. Some categories, such as financial services, require additional advertiser verification, and claims in ads must be accurate under consumer protection and advertising rules. The account is created in your name, and you keep full access.
Prepared by Expertvuw’s digital marketing team in line with Google Ads policies. Last updated: 27 September 2026.
Search first; Performance Max where suitable
Paid directly to Google by you
Your business
Google Ads conversions and Google Analytics
Google Ads policies and advertiser verification
Monthly, with cost per enquiry
The aim is enquiries at a cost that makes sense for your business, not clicks.
Conversion tracking is set up before any budget is spent.
Keyword grouping and negatives reduce wasted spend.
You own the account and data, and can see every change.
Related services.
Organic visibility alongside paid search.
Landing pages that convert.
Budget and channel planning.
Paid and organic B2B reach.
We understand your services, locations, budget and goals.
Keyword demand and competitor ads are reviewed.
Conversion tracking is configured and tested.
Campaigns, ad groups, ads and extensions are created.
Campaigns go live with close monitoring in the first weeks.
Bids, keywords and ads are refined based on results.
What happens each month:
Irrelevant searches are added as negatives.
New ad variations are tested against current ones.
Spend is kept within your monthly budget.
Cost, enquiries and cost per enquiry are reported.
Share your query and our team will reply during business hours.
It depends on competition and locations. We recommend a budget after reviewing keyword costs for your services.
You pay Google directly for ad spend. Our management fee is separate.
No. We set up tracking and optimise for enquiries, and report honestly on results.
Yes. The account is in your business name, with full admin access for you.
Yes. Some categories require advertiser verification under Google’s policies, and ad claims must follow applicable advertising and professional rules.
ACS – Director, Expertvuw Management Pvt Ltd
Digital marketing work is handled by Expertvuw’s digital marketing team. We do not promise specific rankings, traffic, leads or sales: results depend on your market, budget, offer and the platforms’ own systems. Campaigns follow applicable Indian law, including consumer protection, advertising standards and data protection rules.