Home / Contracts & Documents / Cookie Policy & Consent & Consent

Last updated: 2 October 2026
Analytics, advertising pixels and chat widgets place cookies and trackers on your visitors’ devices. Expertvuw’s team audits the cookies your site uses, classifies them, and drafts a cookie policy and consent banner text suited to Indian law and, where relevant, the EU GDPR and ePrivacy rules.
Cookies and similar technologies (pixels, tags, SDKs, local storage) can collect personal data such as device identifiers, IP addresses and browsing behaviour. Essential cookies keep a site working; analytics, advertising and personalisation cookies are optional and usually involve third parties.
In India, where cookies process personal data, the Digital Personal Data Protection Act, 2023 requires notice and consent for the purposes of processing — with the core obligations applying from 13 May 2027 under the DPDP Rules, 2025. For visitors in the EU and UK, the GDPR and ePrivacy rules require prior, opt-in consent for non-essential cookies, with an equally easy option to reject.
A cookie policy explains which cookies are used, why, by whom and for how long, and how users can change their choices. The banner should reflect real choices — pre-ticked boxes or “by continuing you accept” wording do not meet the stricter standards.
Basis: Digital Personal Data Protection Act, 2023 and DPDP Rules, 2025; EU General Data Protection Regulation (GDPR); EU ePrivacy Directive; UK PECR. Last updated: 27 September 2026.
Essential cookies run the site; others need consent.
Consent obligations for personal data apply from 13 May 2027.
GDPR and ePrivacy require opt-in consent for non-essential cookies.
Rejecting should be as easy as accepting.
Pre-ticked or implied consent does not meet stricter standards.
Analytics and ad tools often set third-party cookies.
Cookie banners often do not match what the site actually does.
r
a
o
Cookie compliance connects with these services.
DPDP-aligned privacy policy.
EU data protection.
Website terms.
Building compliant websites.
Identify cookies and trackers.
Group by purpose.
Prepare the cookie policy.
Draft banner and choice text.
Your web team configures consent.
Recheck after new tools are added.
Cookie compliance changes with your tech stack.
e
p
e
r
Share your query and our team will reply during business hours.
Where cookies process personal data, notice and consent are expected under the DPDP Act, with core obligations from 13 May 2027.
Cookies needed for the site to function, such as session and security cookies.
Yes. GDPR and ePrivacy require prior opt-in consent for non-essential cookies.
It does not meet stricter standards such as GDPR; users need a real choice.
Whenever new tools are added, and at least annually.
ACS – Director, Expertvuw Management Pvt Ltd
Agreements and policies are drafted by Expertvuw’s team for your review and negotiation. Where you need a legal opinion, dispute advice or representation, it is provided by independent advocates. Expertvuw is a corporate services company, not a law firm.